Senior Management
Rob Watson, AST Chairman, CEO and Chief Scientist
Under Rob's direction as the "Founding Father of LEED" and as its national Steering Committee Chairman between 1994 and 2005, LEED became the most widespread and fastest-growing standard by which green buildings are measured worldwide.
A pioneer of the modern green building movement for over twenty years, in 2007 Rob Watson founded ECOTECH International and its subsidiaries, American SINOTECH and American INDOTECH to meet the fast-growing demand for green building technologies and services in China, India and the U.S.
As the Director of International Energy and Green Buildings Programs at the Natural Resources Defense Council (NRDC), Mr. Watson worked in China on green building programs and market development from 1997 to 2006. He is a green building adviser to the municipalities of Beijing, Chongqing, Shanghai Shenzhen and Shenyang and has assisted the Chinese government to develop energy-saving standards for commercial buildings and residential buildings that reduce energy consumption by 50%. The recipient of several national and international awards for green buildings, in 2004, China's Ministry of Construction (MOC) recognized Rob with one of its first “Green Innovation” awards--the only foreign expert so honored--for his work on green buildings in China.
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