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Letter From The CEO

Letter From The CEO

Ever since I was a young boy I loved nature and wanted to protect the Earth and I have spent my entire life promoting a healthy environment and creating the means to achieve it.

Over the last two decades, the rapid growth of China's economy has reduced poverty by 20% and spurred a massive migration of the population from rural to urban areas. China's urban residents already consume three times the resources of its rural residents but over the next two decades, 400 million people are expected to migrate into urban areas. With this drastic population shift has resulted in a swift increase of urban development and environmental pollution.

Lotus Flower Because the construction and operation of buildings is the most resource intensive and environmentally-damaging of all human activities—approximately 50 percent of global energy and material resources are consumed by the construction and operation of buildings—over a decade ago I founded the LEED green building rating system through the U.S. Green Building Council. Buildings certified by LEED use 30 to 70% less energy and water, are healthier for occupants and honor the land on which they are built.

Developing building and design solutions that address China's specific sustainable energy and resource needs is crucial to transforming China's market. Based on my 20 years of experience developing and implementing environmental market transformation policies and programs, I founded a company—American SINOTECH (AST)—to bring cutting-edge sustainability technology and design services for buildings, urban areas and government programs to China.

AST has a unique market transformation strategy that integrates a regulatory push with a market pull. This integration leads to dramatic success compared with implementing either approach alone. AST's approach is to localize green design expertise and advanced technology production as rapidly as possible, with first priority to the Chinese market.

I believe that high-performance green buildings can help improve the living conditions of China's people, while helping to reduce the country's—and the world's—environmental problems. I hope you will join with us toward a greener and more prosperous future.

Respectfully,

Robert Watson
Robert Watson
President & CEO, American SINOTECH
Founding Chairman, LEED Green Building Rating System

Did you know?

Green Buildings restore the land, live off the natural flow of the earth's energy and water, and use non-toxic materials and products for a sound structure and healthy indoor environment.

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